FREE GUIDE: A Photographer’s Guide to Finding the Gaps in Your Positioning
A Photographer’s Guide to Finding the Gaps in Your Positioning
Are you making it easy for clients to compare you on price?
You can have beautiful work, years of experience, and an incredible client experience, yet still find yourself answering questions about pricing, packages, and what's included.
This free guide will help you take a closer look at how your photography business is positioned and uncover opportunities to communicate what makes you different.
Aleah J.
"I originally chose to learn from Storm because I already trusted the quality of her work, and that same level of quality carried through in her mentorship. She was encouraging, knowledgeable, and intentional in the way she guided and invested in me as a student.
I’m incredibly thankful for everything I learned through her training course and would absolutely recommend it to anyone looking to build their business with purpose and professionalism. Storm helped me establish a strong foundation for my business with room for growth."
Why This Guide?
Are you making it easy for clients to compare you on price?
When potential clients don't see a clear difference between you and another photographer, they naturally look for things they can easily compare.
Price. Packages. Images. Hours.
But the value of your business goes far beyond those things.
This guide gives you a chance to step back and examine your positioning through a few simple questions designed to help you uncover the difference that's already within your business.
What You'll Discover
What You Want to Be Known For
Identify what you want clients to remember about your business beyond the standard descriptions every photographer uses.
What You Actually Help Your Clients Do
Look beyond the photographs and consider the result, transformation, or experience your clients are really investing in.
What Makes Your Process Different
Examine the parts of your client experience that may already set you apart.
What Would Make You Different Without Price?
Take pricing out of the equation and identify the reasons someone would choose you.
Meet Storm Pierre
Hi, I’m Storm Pierre, founder of Storm Pierre Photography and creator of The Positioning Shift.
After more than a decade in the photography industry, I’ve learned that being a talented photographer and building a business that clients understand are two very different things.
I created The Positioning Shift for photographers who are ready to move beyond price comparisons and learn how to communicate the value, experience, and perspective that make their business different.
What Clients Have to Say
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Emily Albertson, Realtor
“I’ve done lots of photoshoots, but I had the most fun working with Storm.”
“From the consultation to the shoot to image selection, everything was seamless and professional. She brought my branding vision to life and made me feel completely at ease. Worth every penny.”
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Elizabeth and Joshua Eustis, Massage and Spa Owners
“I have never been excited about branding photos before, but this experience completely changed that.”
“From start to finish, the energy, creativity, and professionalism were unmatched. If you are on the fence about booking, do it.”
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Jessica, CEO, Run It Right
“Storm guided me through natural, powerful poses and delivered headshots that truly reflect my brand.”
“I left with stunning photos and a major confidence boost. 10 out of 10.”