5 Tips For Your Best Headshots Yet

As a headshot photographer in Jacksonville, North Carolina, I have photographed a wide range of subjects, including real estate headshots, branding for entrepreneurs, and military headshots. In the past 10 years, I’ve learned 5 key elements that are going to take your headshots from “meh” to amazing. So let’s dive right in.

Your headshot is often the first thing people notice-whether it’s clients, customers, or colleagues. And let’s be honest: first impressions matter.

Want to feel confident and look like the best version of yourself in your next headshot session? Here are five quick tips I give all my clients to help them show up relaxed and radiant.

1. BRING YOUR SMILE
Let’s be real-most people feel at least a little awkward in front of the camera. So how do you relax and look natural? One of my favorite tricks is to have you imagine greeting a client. Picture their face and pretend you’re saying hello. That simple mental shift is often all it takes to bring out a warm, genuine smile-and instantly soften your expression.

Now, clients often ask me, “Should I smile in my headshot?” My answer? Absolutely. Some people worry that smiling looks unprofessional, but it’s actually the opposite. Smiles are magnetic. They make you more approachable, trustworthy, and relatable—which is exactly how you want people to feel when they come across your photo.

2. CHOOSE YOUR HEADSHOT WARDROBE WISELY

“What should I wear?” is probably the most common question I get before a headshot session. And it’s a good one, because wardrobe absolutely matters.

Unlike a full portrait session where you can change looks, poses, and settings, a headshot gives you one powerful frame to make your best impression. The colors, textures, and fit of your clothing all speak volumes- so it’s worth giving your outfit some intentional thought ahead of time.

As a general rule, professionals can’t go wrong starting with formal attire. You can always remove a jacket or tie if needed, but you can’t level up from a t-shirt. Aim to include at least one polished, business-forward look.

Of course, not every profession calls for a suit. If your industry is more casual, choose clothing that feels authentic to your role while still leaning a little dressier than everyday wear. A structured sweater, collared shirt, or clean polo are all great options that keep things professional without being overly buttoned up.

When it comes to color, go for tones that don’t compete with your face. Neutrals, mid-tones, earth tones, and pastels tend to photograph beautifully. Bold colors can work in small doses-think ties, scarves, or statement jewelry-but they shouldn’t overpower the shot. If you’re ever unsure, I’m always happy to review outfit choices with you beforehand.

3. BE HONEST ABOUT ANY CONCERNS

We’re all our own worst critics, and it’s completely normal to feel a little self-conscious about certain things. If there’s something that makes you feel uneasy-like a blemish, scar, chipped tooth, or even a specific angle you don’t love-don’t hesitate to share that with your photographer.

There are often simple posing tricks or light retouching options that can make a big difference, and knowing your concerns ahead of time allows us to approach your session with confidence and care.

At the same time, honesty goes both ways. A good photographer will also let you know what can and can’t be adjusted in post-production, so expectations stay realistic and the final images feel polished but still like you. Keeping that open line of communication is key to creating headshots you’ll genuinely love.

4. TRY TO RELAX

One of the simplest ways to elevate your headshot is to just breathe. Really. As a portrait photographer, I’ve seen time and time again how something as small as a few deep breaths can completely change the energy of a photo.

Most people don’t even realize they’re tensing their shoulders, clenching their jaw, or holding their arms stiffly until I gently say, “Take a deep breath in... and let it out slowly.” And just like that, everything softens. It works every time.

5. TRUST YOUR HEADSHOT PHOTOGRAPHER

Choosing the right photographer matters. Headshots aren’t one-size-fits-all, so it’s important to work with someone who understands how to guide you toward the right look and feel for your goals. A true professional headshot photographer will have lighting systems and tools at the ready to create the best headshots possible. It’s ok to ask your photographer if they have professional lighting- anyone who is well versed in headshots will have a studio and tools at the ready.

Whether you’re going for confident and polished, approachable and warm, creative and fun, or something more corporate, a seasoned photographer will know how to use the right combination of lighting, posing, setting, and expression to bring out your best.

A LITTLE PREPARATION GOES A LONG WAY

I hope these tips help you feel more prepared and confident heading into your next headshot session. If you’d like to chat more or set up a time for your session-whether in-studio or on location-I’m happy to help. Just reach out!